Keith Lawless


Keith joined SAF+ in 2022 after 21 years with an airline, where he held management positions in several departments. He created and led the airline’s award-winning sustainability department and helped launch the first aircraft recycling and e-SAF industries in Quebec. Previously, Keith worked as a plant manager in automotive parts manufacturing, as an operations management consultant, and as a process and research engineer. He has worked in Australia, Europe, Africa, the United States, British Columbia, Ontario and Quebec.

Keith holds a degree in metallurgical engineering from McGill University, an MBA from McGill/Université Catholique de Louvain (Belgium), and a certificate in business leadership development from Christ Church University, Oxford (UK). Keith is a recipient of the 2021 Clean 50 Award, given to the Top 50 sustainability leaders in Canada.